Seemant Kulleen

Case Studies

Real engagements, real stakes. Every case study here is a situation where the team had stopped moving, the deadline was real, and failure was expensive.

Observability Migration Turnaround Before PEAK

Gap Inc. (via Slalom) · Consulting Product Manager

A 15-person monitoring platform team was deadlocked by leadership conflict, with 130+ ecommerce teams waiting and PEAK weekend approaching. I realigned the group around a shared customer mission, drove adoption of new observability platforms, and delivered complete visibility across the event.

team leadership observability turnaround stakeholder alignment conflict resolution

Portable Demo Environment for Sales Enablement

Checkr · Senior Product Manager

Connected engineering's dev environment with sales' demo needs — a combination neither team had identified — eliminating production database pollution and saving an estimated $5M annually.

cross-functional sales enablement platform leverage

Website Performance Monitor for Non-Technical Users

New Relic · Product Lead

Built a simplified observability product for marketing managers by repackaging an existing capability rather than building new technology. Proved the market. Product was canceled by CPO one week before v2 shipped.

market expansion user experience product strategy persona development

Transforming Support from Cost Center to Profit Center

Engine Yard · Director of Customer Support → Product Lead

Engine Yard's leadership thought poor support was behind customer attrition. They were wrong about the cause. I found a neglected team carrying weight they didn't create — and fixed the system around them.

team leadership business model customer success product strategy

Building Support from Zero for a High-Tech Device in a Low-Tech Market

Brontes Technologies / 3M · Support Engineer → Head of Customer Support

Brontes was days from commercial launch with no support function, no budget, and no plan. I proposed building it from scratch, hired bartenders instead of Linux engineers, and built the only team that survived the company-wide layoff when 3M shut down the division.

team building hiring hardware go-to-market customer support

PEAK Weekend Infrastructure Turnaround

Gap Inc. (via Slalom) · Consulting Product Manager

Stepped in when Gap's Director of Cloud Infrastructure resigned 13 weeks before Black Friday. Stopped attrition, resolved cross-org hostility, cleared the obstacles, and let experienced engineers do what they were good at.

team leadership cloud infrastructure turnaround stakeholder alignment crisis management

Unifying In-App Messaging Across a Fragmented Organization

Checkr · Senior Product Manager

Checkr's in-app messaging was firing indiscriminately at all users. Six teams owned pieces of it. Nobody owned the problem. I ran a vendor evaluation process that built shared ownership before the decision was even made.

cross-functional stakeholder alignment product operations customer experience

Instant Observability Platform Transformation

New Relic · Technical Program Manager → Product Lead

Re-architected a static engineering asset into a dynamic marketing platform by shifting ownership between two teams that had never collaborated — unlocking a 4x growth in signups without building new product capability.

technical strategy marketing partnership platform architecture cross-functional